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Cell Phone Samples in Data Collection and Market Research

Player Satisfaction and Loyalty Research

Are your players being well-served? Are your players' club benefits of sufficient value to keep them playing primarily at your casino? GRS has over 14 years experience in evaluating satisfaction and addressing issues related to consumer loyalty. Our staff will work with you to identify the key drivers of satisfaction within your player database and assist in the monitoring of those drivers. GRS will help with benefits analysis to determine the perceived utility and value to your players.

Research systems can be developed to include a variety of assessment tools, the results of which will help your casino keep players coming back.

If you operate a food venue within your casino, and are unsure of a customer's real value, be sure to check out our Restaurant Profitability Calculators. By entering your restaurant data, you can accurately determine the real value of your restaurant customers.